The Prince of Wales’s Sustainable Markets Initiative launches #TheGreatReset

Today, through The Prince of Wales’s Sustainable Markets Initiative and the World Economic Forum, His Royal Highness launched a new global initiative, The Great Reset.

For over fifty years, The Prince of Wales has promoted action for a sustainable future to ensure that the natural assets can endure for future generations.

In January 2020, The Prince launched his Sustainable Markets Initiative at Davos, which calls on communities, businesses, investors and consumers to take the urgent and practical steps required to transition to more sustainable practices.

The Great Reset, which was launched during a virtual roundtable today, aims to rebuild, redesign, reinvigorate and rebalance our world. It has been designed to ensure businesses and communities ‘build back better’ by putting sustainable business practices at the heart of their operations as they begin to recover from the coronavirus pandemic.