The Duke of Sussex launches a new sustainable travel initiative

Published 3 September 2019

His Royal Highness has launched ‘Travalyst’, a new partnership which brings travel companies together to come up with solutions to make travel more ethical and sustainable

His Royal Highness spoke of his own experiences travelling around the world, and how they have  inspired him to set up the initiative:

‘Over the years I’ve had the distinct privilege of working around the globe representing my Grandmother, The Queen, throughout the Commonwealth and beyond. This role has given me a unique perspective on the issues the world faces, and an opportunity to meet a diverse range of communities—to hear them describe their problems as well as their ideas for solutions.’



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We are excited to announce the launch of ‘Travalyst’, a global initiative striving to change the impact of travel, for good. Partnering alongside key travel industry giants @Bookingcom, #Ctrip, @Skyscanner, @TripAdvisor and @Visa_US, our aim is to spark a movement to transform the future of travel, putting communities at the heart of the solution. We believe in the power and importance of travel. We also have a shared responsibility to our planet and to each other. • “I want to start with a little bit of background as to specifically why I’m here today, because as you may know, I am not a tourism or business expert, but through my travels I have observed the unique relationship between community and environment, and have noticed something alarming. There wasn’t the symbiosis or connection there needed to be and I wanted to understand why. I am one of those people fortunate enough to have a platform and I want to use it to tackle hard problems, in the hope of finding solutions…and that’s how Travalyst was born” - The Duke of Sussex The name #Travalyst comes from The Duke and partners viewing our role in sustainable travel as catalysts to accelerate positive changes in travel. Travel + catalyst = Travalyst #Travalyst aims to make travel more sustainable, to help protect destinations and benefit communities long into the future, and to enable consumers to make more environmental friendly choices whilst traveling. The Duke of Sussex, having invited the founding partners to start the conversation, believes that the organisations - with operations in nearly every country, hundreds of millions of customers that use their products every day, and business relationships around the world - have sufficient influence and the critical mass necessary to catalyse real system change in the travel industry, for the benefit of destinations, communities and ecosystems. To discover more about the new initiative, visit www.Travalyst.org

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Working with companies, consumers and communities, the partnership will initially explore and promote solutions that help drive sustainable practices and consumer choices in areas including; supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating over-tourism.

The Duke of Sussex used one very specific example of the effect tourism is having on communities:

‘There is one moment that stands out in my memory from a trip I made back in 2012 while representing my Grandmother in the Caribbean. As I walked to the boat to observe a coral reef replanting project, I had a seven year old come up to me, tug my shirt, and say with such conviction: “Because of your country, my country’s coral reef is dying.”

This boy, despite his age, had touched on a powerful truth. He already understood that the environmental damage caused to the reef was created by the actions of people outside of his country. And he was absolutely spot on.’

During the launch in Amsterdam, The Duke spoke of the importance of involving the people who drive the travel industry and understand it better than anyone else:

‘One thing I’ve learned … again and again, is that often times the best solution comes from within – from the local community members who live and breathe it every day.’

The initiative aims to pave a new way to travel so that everyone can explore the world in a way that ensures cultures, places, and wildlife are unharmed and secured for many generations to come.

Read The Duke of Sussex’s speech in full