The Duchess of Cambridge has spoken of her ambition to put the Early Years on an equal footing with the other great social challenges and opportunities of our time during an online forum hosted by The Royal Foundation.
Over the last nine months, the pandemic has been a worrying time for us all. We have experienced isolation, loss, and uncertainty.
But in the midst of this crisis, we have also seen huge acts of kindness, generosity and empathy.
The pandemic has reminded us just how much we value living in a world where people care for one another and the importance of feeling connected to the people around us.
And it is these connections, these relationships that are founded in the earliest years of our lives.
People often ask why I care so passionately about the Early Years. Many mistakenly believe that my interest stems from having children of my own.
While of course I care hugely about their start in life, this ultimately sells the issue short. Parenthood isn't a prerequisite for understanding the importance of the early years.
If we only expect people to take an interest in the early years when they have children, we are not only too late for them, we are underestimating the huge role others can play in shaping our most formative years too.
Over the last decade I, like many of you, have met people from all walks of life.
I have seen that experiences such as homelessness, addiction, and poor mental health are often grounded in a difficult childhood.
But I have also seen, how positive protective factors in the early years can play a critical role in shaping our futures too.
And I care hugely about this.
Because the science shows that the early years are more pivotal for future health and happiness, than any other period in our lifetime.
Because as many as 40% of our children will arrive at school with below the expected levels of development;
And because the social cost of late intervention has been estimated to be over 17 billion pounds a year. The early years are therefore not simply just about how we raise our children.
They are in fact about how we raise the next generation of adults.
They are about the society we will become.
Which is why I wanted to start a society-wide conversation to hear what people across the UK think about the early years too.
I was humbled that over half a million people responded to the 5 Big Questions survey, showing just how much people wanted to talk about this.
We combined these findings, with national research and a COVID-lockdown survey. And together, this represents the UK's biggest ever study on the early years.
These collective insights are critical. And the questions they pose will help guide our work in the years to come.
Firstly, if parents are struggling to prioritise their own wellbeing how can we better support them? Secondly, what is at the root of why parents feel so judged?
Thirdly, how can we address parental loneliness, which has dramatically increased during the pandemic, particularly in the most deprived areas?
And finally, if less than a quarter of us understand the unique importance of a child's first five years, what can we do to make this better known?
We must do all we can to tackle these issues and to elevate the importance of the early years, so that together we can build a more nurturing society.
Because I believe, the early years should be on par with the other great social challenges and opportunities of our time.
And next year, we will announce ambitious plans to support this objective. My final message is a thank you.
Thank you to all the families, and parents, and carers, for the important work you do every single day in raising our children.
And thank you to those of you working to support these families and their children too. What you do takes hard work, commitment and vision.
It is a brave thing to believe in an outcome - in a world even - that might not be fully felt for a generation or more.
But what you do isn't for the quick win - it is for the big win.
It is for a happier, healthier society as well as happier, healthier children.
Only by working together can we bring about lasting change for the generations to come. Because I truly believe, big change starts small.