Published 12 May 2016

Today the Duke of Cambridge joined the Campaign Against Living Miserably (CALM) at the launch of a unique coalition of frontline services to help tackle the issue of male suicide, the single biggest killer of men under the age of 45 in the UK.

With an estimated daily cost of £20 million, male suicide accounts for 76% of all suicides in the UK. It has a huge impact not only on individuals and families, but also on the workforce of many frontline services and other organisations.

Convened by CALM, the coalition includes Samaritans and frontline services from land, sea, and air: National Rail, Royal National Lifeboat Institution (RNLI), Highways England, British Transport Police and the National Police Chiefs’ Council, Chief Fire Officers Association and the Association of Ambulance Chief Executives. These agencies are joined by Unilever’s male grooming brand Lynx, one of CALM’s key partners.

Suicide is frequently bracketed as the actions of the ‘mentally ill’. However, from our helpline we know that men who are suicidal are often tackling the kinds of life problems which can affect any of us, male or female, although it’s damned hard for men to admit to needing help or even find it. With the support of these male-dominated industries who know only too well the impact of suicide, we’re determined to normalise getting men help

Jane Powell, CEO of CALM

The Duke of Cambridge welcomed the coalition, to which he will bring his own experience as a Search and Rescue helicopter pilot. The aim is to pool all members' substantial expertise in dealing with suicide at first hand to develop a resource which helps men identify and support others, and themselves, when down, depressed or suicidal.

The Duke of Cambridge attended the coalition's inaugural roundtable discussion and then visited the RNLI Tower Lifeboat Station to meet first responders who deal with male suicide on a daily basis.