The Duke of Cambridge visits Sports Key in Birmingham

The Duke of Cambridge visited an organisation called Sports Key, which is based close to Alexander Stadium in Birmingham and provides a range of sports activities to the community to improve the wellbeing, cohesion and life opportunities of disadvantaged people.

Through the power of sport and physical activity, Sports Key aims to inspire a healthier and more active population as well as promoting a more integrated community by bringing people together. Alongside this, their volunteer programme offers an opportunity for young people to develop their employability and life skills by working to deliver some of the organisation’s activities.

Sports Key are a United By Birmingham 2022 partner and are also one of the organisations that are delivering the Birmingham Commonwealth Games’ Gen22 project, the flagship Games project that engages young people who might otherwise struggle to access Games-related opportunities.

This association with the Games has allowed Sports Key to deliver more sessions for young people and offer more paid hours to their staff.

His Royal Highness visited Sports Key to see some of this work in action, meeting with co-directors Jaevon Nicely, Daniel Allen and Jermaine Pitterson to understand the role they play in the community and how partnering with the Games is helping to amplify their work.

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